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5 MUST BARGAIN MARKETING AND BRANDING TECHNIQUES FOR SMALL, MIDSIZE AND START-UP BUSINESSES

5 MUST BARGAIN MARKETING AND BRANDING TECHNIQUES FOR SMALL, MIDSIZE AND START-UP BUSINESSES

Often time traditional print advertisement and TV or radio advertisements are not the smartest choices for your business when you on a small budget. Digital efficiency has made advertising much more affordable for business. When you are starting off or in early stages of your business the techniques mentioned below will give you more monetary value on your investment.

SOCIAL MEDIA

In this day and age majority of your target market connect on social media sites such as Twitter Facebook, Instagram, LinkedIn and YouTube. Having a presence on some of these social media platforms not only expands your target market but posting quality content also creates positive brand awareness for your product and services. Plus, the added benefits of being close to your audience, reminding your audience about your great products and services so they can share your expertise and knowledge with there friends, family and collogues at work ultimately giving your business more references. It is much more cost affective way of reaching bigger audience compared to radio or newspaper advertisement. A better return on your investment when at 416 you only pay $150/Month for your custom social media campaign, that keeps your customers involved with custom posts, promotions, and upcoming products and services. We also do a custom analysis of your target market to reach the right audience that converts. Visit our social media page for more info on packages and details.

WEB DESIGN

A website can be described as a portal that helps you close your sales online. It gives you an in-depth information about your product or services, which better equips them to make a decision. It funnels out the audience that is interested and helps them contact you seamlessly. Connecting the Social media sites to your website not only better the decision making process for your audience but also gets them closer to your products and services. At 416 we know how to do just that by giving you an online presence starting at $299/One time. A small amount to get your information online for your customer and an ever ready closing system that works when you are not.

INFLUENCER MARKETING

This is referred to as reaching out to the people that affect or influence your target market. It is much more cost affective way then hiring a celebrity or a public figure. Some of the affordable influencers can be found on YouTube as vloggers or product reviewers they often showcase their life to a larger audience. Sending them a free product or offering them a way to earn from per product sale referred by them, or simply just doing a free service for them in return could open your doors for many new customers. Instagram Facebook and Twitter also generates an array of following in a similar way where an influencer could post a picture of them using the product or service attracting more traffic towards your business. Sending them a free product or small sum can give you a better return on your investment. A message delivered by the right right person can only increase your chances. Reach out to one of our consultants at 416 for any free advice on your influencer marketing needs.

INDUSTRY BASED BLOGS

A blog is a great way of sharing your knowledge with your customers or prospects that are looking into working with you. you could post these blog on industry based groups on social media sites, or the groups your target market would be in to better educate them. It is also important to connect these blogs to your website as it lets google know that you are a credible source who is active in his/her community. People often tend to buy from people that offer them credible information and educates them rather then enforcing a product or service on them. It also leads to long lasting relationship your audience would love to visit your site again for more quality information to better their decision giving your business returning customers. A gateway to attract more customers.

REFRENCE APPROACH

Which I call the “GIVE TO GET” approach, often times giving without the hopes of any return or gratitude will pay you more and lead to a healthier relationship. A gift of reference has more monetary value as it costs you nothing but it means a lot. It leads to many future opportunities, as people tend to remember the favours and they will vouch for you when your services or products are mentioned.

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